Welcome to State Beauty Supply & SalonCentric*

Owned & Operated by The Goellner Group

Servicing St. Louis | Kansas City, MO | Rolla | Chillicothe | Quincy, IL | Ottumwa, IA

State Beauty is a wholesale professional salon & beauty supply distributor that is locally & family owned. We have been serving salon professionals throughout the greater St. Louis, Missouri area since 1967. 

*SalonCentric Franchise Locations | Independently Owned & Operated by State Beauty Supply of St. Louis & The Goellner Group

 

WHAT'S NEW

PROMOTIONS

September 2025

View All Promotions

NEWS & UPDATES

News & Updates

IMPORTANT UPDATE: State Beauty Supply + SalonCentric

6/10/2021

All State Beauty Supply stores will be transitioning to SalonCentric Franchise stores over the next few years.

Our name and look will change, however all stores will still be owned and operated by the Goellner family and our wonderful team that has run State Beauty Supply for the past 53 years!

We look forward to being able to provide you with the same professional service as always, but with an updated look and access to more resources, product development and innovative technology. 

To learn more about our transition from State Beauty Supply to SalonCentric, please click here.

EDUCATION

A Minute To Win It with Kristi Valenzuela

DoubleTree - Westport
1973 Craigshire
Maryland Heights ,MO 63146
Monday, September 19th '22
9:00 AM - 3:00 PM

What’s It About: You have less than a minute to make a memorable first impression, EACH time your guest visits your company! Your words and actions matter.  Strengthen your culture by learning team systems & luxury language to create exceptional guest experience.

Who Is It For: Salon Owners/Managers, Service Providers, Spa Providers and Front Desk Professionals

Results: The entire team will leave with a new awareness of guest care systems. Elevated team culture and higher customer ratings and reviews.
• Team Confidence
• Guest Satisfaction / Happiness
• Increased salon sales

 

Item #: EDU071
 

September 2025

Sep
11

Redken Exchange Takeover | Design & Color Masterclass in New York City

Thursday, September 11th 2025
9:00 AM - 5:00 PM
The Redken Exchange
New York,NY
Sep
22

Quick Dimensional Color: From Basic to Brilliant in 30 Minutes - ST. LOUIS, MO

Monday, September 22nd 2025
10:00 AM - 1:00 PM
State Beauty Supply
Maryland Heights,MO
Sep
29

Modern Silk Press Mastery - ST. LOUIS, MO

Monday, September 29th 2025
10:00 AM - 1:00 PM
State Beauty Supply
Maryland Heights,MO

October 2025

Oct
6

Less Is More - KANSAS CITY, MO

Monday, October 6th 2025
9:00 AM - 12:00 PM
Grand Street Cafe
Kansas City,MO
Oct
20

Lighten & Tone To Perfection - ROLLA, MO

Monday, October 20th 2025
10:00 AM - 12:00 PM
Fairfield Inn & Suites
Rolla,MO
View All